Friends With Benefits: Charmaine brings out a classic sitcom feel for her latest video

Warner Music Canada recording artist Charmaine is back and better than ever with her new single “FRIENDS WITH BENEFITS,” available on streaming platforms and digital stores here. The infectious release is accompanied by an official music video that sees Charmaine and her best friends enjoying a self-care sleepover, with a classic sitcom feel directed by Spencer Edwards.

Charmaine says of the release: “‘FRIENDS WITH BENEFITS’ encompasses the importance of having friends you can count on for anything. I was inspired by my two sisters from other misters, Kayla and Chanelle. My goal with this release is to depict how beautiful it is when you surround yourself with people who support and love you wholeheartedly.”

“FRIENDS WITH BENEFITS” marks a fantastic follow-up to a groundbreaking 2021. Charmaine boasts 6.5 million global streams across her catalogue with singles “WOO!” and “BOLD” being a fan favourite with two million streams each. Charmaine was the only Canadian artist selected for SoundCloud’s 2021 First On SoundCloud program that lead to amplified creative campaigns and global support – click here to watch Charmaine perform in SoundCloud’s Original film The Day Ones and click here to watch her interview with Rico Nasty. With co-signs from media executive and radio personality Ebro Darden and famed rapper, promoter and radio personality Fatman Scoop, Charmaine’s making moves to be another sensation hailed from the North.

You can follow @__iamCharmaine on Instagram.