Budding Toronto rapper Swagger Rite is back with fresh visuals for his single “Like That.”
The video dropped earlier today along with a press release issued by Sony Music Entertainment Canada which we’ve pasted below.
Today, Sony Music Entertainment Canada Inc. artist, Swagger Rite, releases the official video for his new track, “Like That.”
The video, directed and edited by Rodzilla, with creative direction by Rodzilla, Alex Snow and Troy Crossfield, was filmed in Toronto and features Swagger ballin’ in a white Rolls Royce Phantom convertible, passionately calling out his adversaries and pumping his own tires. The video for “Like That” was produced by Troy Crossfield from Crossfield House Productions, with additional artwork by James Stamler.
Out of the box, DSP’s supplied a heavy dose of playlist adds for “Like That” including: Spotify “Songs That Are In” campaign, NMF Canada and Northern Bars playlists. Apple Music/iTunes – Rap Life, New in Hip Hop, New Music Daily, It’s Lit, #OnRepeat, The New Toronto, Northern Touch and the Hot Tracks playlists. Amazon Music Unlimited – Rotation North (Global Playlist), Fresh Hip-Hop and Brand New Music playlists. YouTube Music added the song to Released, Canada Come-Up and That New Toronto playlists.
Swagger’s single “Like That” (released July 17th, 2020) was produced by Allan Edwards (Lil Wayne, Rotimi, Kevin Gates), Hollywood P and Andy Crae, and engineered by Stretch and Rodzilla (second verse). “Like That” shows Swagger Rite taking a new direction. Displaying his lyricism over a downtempo beat that is more melodic than the high-energy trap production we are accustomed to, Swagger shows his deftness, skill and agility.
Lyrically, “Like That” sees Swagger switching lanes with his lyrical cadence. Veering from his trademark authoritative presence to a more indifferent and nonchalant approach, Swagger still maintains the braggadocio demeanor to which we have grown familiar. “Like That” is calling out people that consistently put out negative energy, show hate, and focus on other people’s lives instead of working on their own craft.
After ending a successful 2019 with the release of his debut EP The Swagged Out Pedestrian (November 19th, 2019) featuring trap bangers “Drop Top” featuring Yella Beezy and Flipp Dinero, “In Love with the K” featuring Blockboy JB, and “Hottest Out,” Swagger Rite has set the stage for bigger things to come. With “Like That” he gives the listener a taste!
“Like That” is HipHopCanada’s Song of the Day. The track was recently added to our official Spotify playlist, Canadian Fresh.
You can follow @SwaggerRite on Instagram.