A few months back we posted an article about Toronto area rapper Zaze and the release of his new Don P-produced single, “The Get Down.”
Coming just in time for his birthday and Canada Day, Zaze is back with a new visual for “The Get Down” produced by longtime collaborator, True Aspect Media. The company took care of filming, lighting and editing, and split the directing duties with Zaze himself.
The new video is a visual representation of Zaze’s journey through the underground rap scene, portrayed as a subway station and an underground parking lot. Static shots of Zaze spitting under a smokey red light really bring the video to life and make it unique. Another element of the clip that makes it special is the occasional red flickering mask effect that was used during the slow motion b-roll cuts, while use of in camera red lighting and slow mo overlays give a vibe reminiscent of a smoked out Method Man joint.
We reached out to Zaze for some insight on the new release and be broke down the difficulties he encountered trying to complete the project while dealing with the COVID-19 lockdown.
“The video was shot with the concept of keeping everything underground and embodying what the essence of underground is,” Zaze explained.
“The original idea was to do a badder version of Michael Jackson’s song ‘Bad’ in an underground parking lot with a gang behind me. At first, this was interrupted by a string of security warnings on different properties, and then soon after the first day of shooting COVID-19 hit; we changed the direction to capture the emptiness of COVID-19 while on different underground subway platforms. I also wanted to illustrate how no matter what defines us or labels us like being underground we rep it with pride and show you how to ‘GET DOWN’ in the process.”
You can find “The Get Down” on various digital streaming platforms including Apple Music and Spotify. The single was also featured on HipHopCanada’s official Spotify playlist, Canadian Fresh.
You can follow @ZazeMusic and @TrueAspectMedia on Instagram.
Photography by Kyle McNeil for HipHopCanada