Spotify’s trialling a new unlimited ad skip feature

AsSpotifyremainsonethefewplatformswitha“decent”freesubscriptionservice,theycontinuetoworkonwaystomakeitbetter.Theirlatestidea?Skippingadsthatdon’tappealtoyou,whichImean,makesabitsense. Thefliptothat,isthatyoudon’treallywantanyadsandinmyexperience(yesIadmittedlyhavetoyedwithfreeSpotify)youjustzoneoutnomatterwhatadyou’rebeingforcedtolistento. Thetesttrialthatthey’recurrentlyrunninginAustralia,essentiallymeansthatuserschoosewhichadstheyspecificallylistentoandthecompanieswhohavetheiradsskippeddon’tpayfortheskips,meaningyou’reonlypayingforpeoplewhoactuallylistentotheads. WouldthismakeyoumorelikelytogetbehindthefreeSpotifyservice,oristhisjustapointlessendeavourfromthecompany?Letusknowwhatyouthink! Via:]